May 16carcrashrobloxThe 2024 Guangzhou International Tourism Exhibition (referred to as GITF) was held at the Guangzhou Canton Fair Exhibition Hall, and the "Guangzhou International Tourism Exhibition Online Live Broadcast Festival" opened at the same time. YY live broadcast gold medal artist Ye Qianqian appeared as a cultural tourism talent, leading more than 100,000 netizens to visit the exhibition "cloud". In addition, the Guangzhou International Tourism Exhibition Organizing Committee also awarded YY Live Broadcast the title of "Tourism Live Broadcast Innovation Platform".
It is understood that the Guangzhou International Tourism Exhibition is the oldest and longest lasting large-scale international tourism exhibition in China, and enjoys the reputation of the "Tourism Canton Fair". In order to further promote the high-quality integrated development of online and offline cultural tourism, this year's Guangzhou International Tourism Exhibition held the "GITF Online Live Broadcast Festival" for the first time. During the exhibition, not only did ten well-known cultural tourism live broadcast rooms gather venues, but also opened people for three consecutive days. Relay live broadcasts help cultural tourism accelerate the break.
The 2024 Guangzhou International Tourism Exhibition will be more enthusiastic to participate, with a larger exhibition scale and exciting content. At the "Immigration and Destination Promotion, Study Tour Research Center", Ye Qianqian introduced Guangdong cultural booths such as Guangxiu, Guangcai, and Shunde Cuisine through live footage, which triggered heated discussions among netizens. Later, Nanfanshun, Nyingchi and other popular tourist booths appeared in the live broadcast room., and netizens planted deep grass.
In recent years, cultural tourism live broadcasts have gradually evolved from a small window of "looking at the mountains and rivers without leaving home" to a new driving force for the growth of cultural tourism consumption. At present,"live broadcast + cultural tourism" is regarded as one of the most adequate and effective ways to integrate online audio-visual with industry. The YY Live Torch Alliance also announced the launch of a series of live broadcast activities in the direction of cultural tourism "Yuexiu Jiuzhou Project" in early 2024. So far, the plan has launched multiple live broadcast activities around themes such as "Cultural Tourism Calling Wheat","Cloud Tour Historical and Cultural Cities", and "Beautiful Rural Experience Tour", which has attracted widespread attention from all walks of life.
The relevant person in charge of YY Live Broadcast said that the "Tourism Live Broadcast Innovation Platform" certification is a phased achievement of YY Live Broadcast's "Yuexiu Jiuzhou Plan", and it is also the recognition of the outside world of the platform's positive energy business layout "live broadcast + cultural tourism" strategy.
In the future, YY Live Broadcast will continue to expand investment in "live broadcast + cultural tourism", continue to expand the radiation range of "torch light", and "illuminate" the innovative development of regional cultural tourism.
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