Source: Volkswagen newspaper Qilu point
Product is the carrier of brandSweetbonanzafreespinsnodepositQuality is the foundation of the brand. On May 9, with the approach of the eighth Chinese Brand Day, Wuliangye officially released two products: "Wuliangye 45 degrees" and "Wuliangye 68 degrees". This is another vivid practice that Wuliangye continues to enrich and improve the product matrix and give full play to its brand advantages to meet people's needs for a better life.
Jiang Winger, deputy secretary of the party committee, vice chairman and general manager of Wuliangye Co., Ltd., said at the press conference that Wuliangye is the only liquor enterprise in China that makes low, medium, high and ultra-high degrees of high-end liquor production in an all-round way.SweetbonanzafreespinsnodepositIt not only plays a leading role in the high-end liquor market, but also shows the omni-directional R & D and market coverage ability of different degrees of liquor, which maximizes the flavor advantage of Luzhou-flavor liquor.
According to Zhao Dong, chief technical consultant of Wuliangye Co., Ltd., "Wuliangye 45 degrees" is an important part of the intergenerational series, which continues the design style of the eighth generation Wuliangye as a whole, and is positioned as the leader of China's high-end medium liquor. committed to promoting the upgrading of medium liquor consumption. "Wuliangye 68 degrees" is the core super-high liquor product of the intergenerational series, which adopts different package design in appearance, mainly for the banquet, tasting, gift, collection and other needs of high-end high-end liquor lovers, collectors and other high-net worth people. With the advantages of inheritance, products, brands and brewing techniques, it will fill the gap in China's high-end ultra-high liquor standardization market. Committed to becoming the benchmark and leading product of ultra-high liquor.
It is reported that the Wuliangye brand has built a "1x 3" product system: "1" is an intergenerational series represented by the eighth generation Wuliangye, which is the core of the Wuliangye brand. The new listing of "Wuliangye 45 degrees" and "Wuliangye 68 degrees" enables Wuliangye intergenerational series products to achieve full coverage of four degrees and five products of 39 °, 45 °, 52 °and 68 °. In recent years, Wuliangye regards product excellence as an important starting point. On the one hand, it adheres to the unique formula of five grains and solid-state brewing technology of pure grain, constantly tamps the foundation of quality, and at the same time conforms to the trend of consumption. around intergenerational wine, pit wine, low alcohol wine, vintage wine, cultural wine and other categories, we continue to promote the supply-side structural reform with wine body innovation and technological innovation as the core. Shangxin Wuliangye Purple Gas Donglai, Wufu Panda, "Wugu Ronnie" cocktails and other wines meet the multi-level and diversified consumption needs of consumers and get positive feedback from the market.
Industry insiders believe that at present, the liquor industry is in a cyclical change, and the high-end liquor market continues to expand. Wuliangye has a keen insight and actively responds to the market trend. While ensuring product quality and unique flavor, Wuliangye innovates and develops more high-quality products of different degrees, which not only reflects the remarkable advantages of the industry leader in technology, quality and innovation, but also further improves the interval layout of Wuliangye intergenerational series products for 800,900,1000 and 1500 yuan. Will further enhance the market influence and core competitiveness of Wuliangye as a leading brand.