Recently100handvideopokerShenzhen Nanshan District people's Procuratorate (hereinafter referred to as "Nanshan Procuratorate") issued a "letter of notification of rights and obligations of victims suspected of fund-raising fraud to Daoquan" (hereinafter referred to as "notification letter").
The notice mentions that the case of Xiang Daoquan suspected of fund-raising fraud was transferred by the Nanshan Branch of the Shenzhen Municipal Public Security Bureau to the Nanshan Procuratorate for examination and prosecution. The investigation organ determined that 72 Media Co., Ltd. (hereinafter referred to as "72 Media") was involved in fraud and fund-raising.
A reporter from Securities Times e Company noticed that 72 Media is an enterprise that carries out advertising and marketing in the toilet by means of "scanning the code for free paper towels". According to a number of media reports, the company has publicly announced that it will be listed on the NASDAQ motherboard in the United States.
According to the notice, from 2019 to 2022, 72 media disguised the true source of remuneration and rebate by fabricating and exaggerating the profit prospects of investing in shared tissue machines, environmental bag machines, advertising revenue and sales commission income. in the name of sales franchisee qualification (commonly known as selling area) and sales of tissue machines and environmental protection bag machines and equipment, in the name of pulling people back commission, sales rebates, high commission as bait To induce investors to purchase commodities and regional franchisee qualifications to pay entry fees in disguise to become franchisees (ordinary investors) to obtain the qualification to join and develop others to join, and then defraud other people's investment money.
"because of the large number of victims in this case, according to the relevant provisions of the Criminal procedure Law of the people's Republic of China, some of the victims are still unable to serve them after being contacted by this court. now we will inform the victims of their litigation rights and obligations by way of public announcement. see the letter of notification for details. If you have any questions about the above matters, please contact our hospital. " Nanshan Procuratorate said.
72 Media was founded in January 2019, the legal representative of the company is pay Air Canada, the actual control is to Daoquan.
What does 72 media do? According to a number of media reports, the company mainly turned the intelligent advertising screen in the bathroom into a new media platform. Specifically, through the introduction of intelligent public welfare tissue machine, the paper towel machine adopts the mode of quantitative paper collection for each person, so that every user can enjoy the free paper towels provided by public toilets. Each time everyone scans the code, quantitative access to about 70cm paper towels, if more than the number of paper collection will be paid 0100handvideopoker. 1 yuan for public welfare paper, which will be used to support public welfare activities.
It is said that this kind of public welfare tissue machine can be installed in two ways, one is installed next to the mirror in the toilet lobby, and the other is installed in the toilet cubicle with the help of the screen on the mirror to interact with the user. The user scanned the code by three advertisements and interacted with each other through the mobile screen.
72 the media once said that the traffic generated in the bathroom scene is the most stable and growing, because the use of the toilet is rigid, high-frequency, and interference-free, which is the easiest scenario for C-end users to accept.
In October 2020, 72 Media announced the launch of its listing in the United States. At the launching ceremony, the company revealed that its pavement has covered more than 11 provinces and 24 cities, and the total number of users has exceeded 500000. The company also said it had revenue of 120 million yuan in 2019 and 75.04 million yuan in the first half of 2020. "it is estimated that by the end of 2020, 72 media revenue will exceed 300 million, the number of users will exceed 1 million, and there will be more than 35 paved cities. In the next three years, profits will achieve rapid growth of more than 2 times." He said proudly to Daoquan at that time.
In August 2021, 72 Media announced the completion of the 50 million yuan Pre-B round of financing. In November of the same year, Xiang Daoquan said in an interview with the media that the company's revenue model is mainly distributed to direct customers through SDK and coupon advertisements. If each device is used by 20 people a day, it can generate revenue of 5 yuan to 10 yuan, while the cost of each device is about 500 to 600 yuan. On average, the cost of a device can be recovered in 3 months.
The reporter noticed that when participating in external activities, Xiang Daoquan mainly appeared under the name of "Xiang Ke Ming". In this regard, he said that he hoped to improve his life through science and technology, so he changed his name to Keming, implying that "marching into science and technology will be a blockbuster."
Venture Bang once reported that Xiang Daoquan initially started a farm and did a chicken business. In order to promote it, he began to advertise on relevant search software and found new business opportunities in it, so he focused on marketing when he started his second business. However, Xiang Daoquan suffered heavy losses in restaurant scene marketing, and only after several twists and turns did he find the toilet marketing scene.
In May 2022, 72 Media said it joined hands with Jieshang Group to hold a signing ceremony for listing in the United States in Dali, Yunnan Province. At the meeting, the company launched its so-called big health product "yuan strength module".
In November 2022, 72 Media said that it would "strive to achieve the goal of 300 million-350 million yuan in revenue and 6000 units in the market" in 2023. In March 2023, the company announced on WeChat that its "traditional Chinese medicine health care" business had signed a contract with relevant parties, and said it would open 5000 stores nationwide by the end of 2023. This is the last message released by the company's WeChat account so far.
In addition, according to business investigation, 72 of the media has become the subject of execution, and high consumption has been restricted at the same time.
The reporter called the 72 media customer service hotline on May 23, and the line was busy.