Special topic: Baidu Vice President of Public Relations buys account to make short video controversial
Wei Jing, vice president of public relations at Baidu, apologized for the public opinion caused by the short video incident.TigerSpinIt says it will improve personal communication and management.
In the early morning of May 9, Baidu Vice President Luo Jing posted on moments that she sincerely apologized to the vast number of netizens for the disturbance caused by the personal short video. "I have carefully read everyone's opinions and comments on various platforms, and many of the criticisms are very pertinent. I reflect deeply and accept it with an open mind."
Xiao Jing said that she did not consult the company in advance before releasing the short video, which is not in line with the relevant procedures and does not represent the company's position. I hereby clarify and apologize. Many discomforts in the video have caused external misunderstanding of the company's values and culture, causing serious harm, and sincerely apologize.
Xiao Jing said that the original intention of sending a short video was to do a good job, but he was too hasty and improper, which brought discomfort and trouble to everyone, and sincerely accepted all kinds of criticism. "I will seriously improve my personal communication and management style, correct mistakes, care more about my colleagues, and humbly listen to your valuable suggestions in practice. I hope you will criticize and correct them."
On May 8, there were rumors that Jin Jing had been fired by Baidu. In response, Jing Jing responded, "I'm at work."
A reporter from thepaper.cn also asked Baidu about the matter, and a Baidu insider replied: "I just saw her go to work."
Jin Jing, a graduate of Foreign Affairs College, was vice president of Huawei's Department of Public and Government Affairs and Minister of Chinese Media Affairs. In August 2021, it was reported that Jing Jing had joined Baidu as a vice president (VP) in charge of the group's public communication department.
A few days ago, Wei Jing caused controversy by posting multiple videos on her personal Douyin account, and a number of related topics went viral on Weibo. In the video, Xi Jing claimed that she had written 300 report letters by employees, while she said that "most of the content in the letter was libel and fiction." In addition, Jing Jing also talked about her management experience. "when employees break up and offer to leave, why should they consider their families?" I'm not her mother-in-law, and my main concern isTigerSpinCan he deliver the results to me in time in his post? "
The discussion of video content in the outside world has further risen to Baidu's values due to the public opinion caused by the excessive intensity of what Li Jing said in the video. Some analysts also pointed out that several videos released by Luo Jing have an element of "leading war", which is a routine method for the rapid rise of personal IP of the parties involved in non-hot events, and is common in Weibo, Wechat official account, Baijia account, Douyin and so on.
On May 7, Jin Jing emptied all the videos on Douyin.