China's consumption enters recovery track in 2023freecasinoslotmachinegamesThe road to recovery is full of opportunities and challenges. After entering 2024, market participants are all concerned: What is the overall trend of China's consumer market? How about consumer confidence? How to affect actual consumption behavior? What changes will happen to the category and crowd structure?

Recently, McKinsey released the "2024 China Consumption Trend Survey: Potential for Anticipation Caution". In the report, we may be able to get a glimpse of the changes in consumption trends and confidence expectations of different groups of people.

Observed from this survey, consumers are still relatively cautious in their consumption expectations and have strong willingness to save. Consumption potential has not been fully released in the short term, and there is still room for growth. More than two-thirds of the population is still optimistic, especially Generation Z, first-line wealthy silver-haired people, and third-line wealthy middle-aged and elderly people deserve special attention. In terms of categories, consumer intentions are divided, consumption upgrades are common, and conceptual drivers are higher in growth categories.

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