thematicJungleJackpotQuest: 2024 Guizhou Liquor Enterprise Development Roundtable
"Maintain integrity, innovate and jointly protect Guizhou liquor brandJungleJackpotQuest, gather wisdom and gather strength to expand advantageous industrial clusters." From May 26 to 27, the 2024 Guizhou Liquor Enterprise Development Roundtable was held at Moutai International Hotel. As an important annual meeting to review and plan the development of Guizhou liquor industry, the Guizhou Liquor Enterprise Development Roundtable has attracted much attention from the industry.
At the "Liquor Industry Exchange Reception" held on the afternoon of May 26, Lin Feng, Chairman of Beijing Jundu Consulting, shared the theme.
In response to the industry trend, Lin Feng said that in 2023, the national brewing industry will achieve a cumulative sales revenue of 10,802JungleJackpotQuest.60 million yuan, a year-on-year increase of 9.9 billion yuanJungleJackpotQuest.3%; the cumulative profit was 262.82 billion yuan, a year-on-year increase of 7.6%. In 2023, the total output of the national liquor industry will be 6.29 million liters, a year-on-year decrease of 5.1%. The completed sales revenue will be 756.3 billion yuan, a year-on-year increase of 9.7%; the profit will be 2328 yuan, an increase of 7.5%. The per capita liquor consumption in the country is 529 yuan/person, the average profit margin is 30.8%, liquor revenue and liquor revenue account for 70%, and liquor profit and liquor accounted for 88.6%.
"This shows that the channel of social value is firmly occupied by liquor, and liquor brands have become super equivalents in the social chain." Lin Feng pointed out that the logic of the formation of super equivalents is currently changing. From the supply side, cost sovereignty is out of control; from the demand side, brand narrative is misplaced, which are the two major pain points in the current industry.
"All great companies are effective organizers of key resources in the industry chain." Lin Feng took Maotai as an example and introduced its consumption cultivation through golden sentences such as "No Moutai wine can be produced without Maotai Town;" 12987+'Three Highs and Two Longs'";"glutinous red sorghum" originating in Maotai Town; and Maotai, which uses wine to hook up wine, leaving the factory in five years."
Talking about fragrance, Lin Feng said that in 2022, Qinghua Fenjiu will exceed 10 billion yuan, and Fenjiu will exceed 26.214 billion yuan; in 2023, the Qinghua series will exceed 15 billion yuan, and Fenjiu will be about 32.4 billion yuan; the growth rate will exceed 20%; in the first quarter of 2024, without any channel policy, the overall growth rate of Fenjiu will be about 20%, and the growth rate of Qinghua Fenjiu will be about 40%.
"In 2024, Qinghua Fenjiu will reach about 20 billion yuan, with a growth rate of 20%; the scale of Fenjiu will reach about 38.8 billion yuan, and there is a high demand for more than 40 billion yuan." Lin Feng finally said.